Dealer Intelligence

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The Dealer Intelligence provides media and entertainment clients with the insight they need to successfully navigate change within the complex automotive market.

Dealer Intelligence follows a research model that is based on viewing content within the framework of a dealership yearly cycle, stretching across multiple platforms over time.  This model not only views consumption within the context of consumers that have virtually infinite options, but also a behavioral history, and limited disposable income.

Our history with media and entertainment is reflected and reinforced by experience working with related industries such as:

  • TV Broadcasting
  • Radio Broadcasting
  • Print Publications
  • Internet Publishing

Dealer Intelligence draws on proprietary research methods and analytics to provide unmatched insight and actionable recommendations regarding consumer and dealership trends and behavior.