The Dealer Intelligence provides media and entertainment clients with the insight they need to successfully navigate change within the complex automotive market.
Dealer Intelligence follows a research model that is based on viewing content within the framework of a dealership yearly cycle, stretching across multiple platforms over time. This model not only views consumption within the context of consumers that have virtually infinite options, but also a behavioral history, and limited disposable income.
Our history with media and entertainment is reflected and reinforced by experience working with related industries such as:
- TV Broadcasting
- Radio Broadcasting
- Print Publications
- Internet Publishing
Dealer Intelligence draws on proprietary research methods and analytics to provide unmatched insight and actionable recommendations regarding consumer and dealership trends and behavior.